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Christmas shoppers shun cash-only independents

21 November 2017

Christmas shoppers shun cash-only independentsSmall businesses, cafes and shops that don't take cards or contactless payments risk losing out on £2bn in the run up to Christmas according to new research.

A survey of over 1,000 UK consumers by Paymentsense has found that nearly half of shoppers (45%) say they walk out of independent outlets if they can't pay by card and 25% say they would be unlikely to return.

Shoppers in the capital are even less forgiving, with over half (54%) of Londoners polled saying they would walk out of small businesses offering no card payment option.

UK cities with the highest levels of card spending are London, Oxford, Leeds, Nottingham and Manchester. Cities where card payments are least popular are Belfast, Sheffield, Cardiff, Aberdeen and Glasgow.

The data shows that, on average, shoppers spend just under £135 a month using cards in smaller retailers, independent restaurants and cafes; while Londoners spend £230 a month in independent outlets. Eight in ten of those surveyed said they own a contactless card.

Guy Moreve, head of marketing at Paymentsense, said: "Contactless card payment is fast becoming the norm, with our research showing that most consumers now use credit and debit cards. Shoppers now expect to use them almost everywhere - both in a traditional or contactless manner.

"As well as the significant revenue loss, our study suggests that smaller retailers and cafes who don't yet take card or contactless payments, could permanently lose every fourth customer, which would be a particularly difficult blow at this busy time of year."

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